Finding Your Dream Dress: A Journey of Discovery
We sat down with our founder Angela to get her tips on where to start the bridal journey and how to find your dream dress
Q. We'd love to hear more about how you came to create this beautiful brand. Can you start by telling us a bit about how you got started in the bridal industry?
Angela: Thankyou! I'm excited to share my story. I've been involved in the fashion industry for many years and the bridal journey began when my sister first got married and struggled to find a wedding dress that was beautiful and special yet not overwhelming and reflected her personal style. I wanted to create an experience that was more personalised, less stressful, and truly focused on making each bride feel as special as they are. That’s when the idea for the brand started to take shape. To help brides around the world find their dream gown in a way that feels joyful and authentic.
Q. What would you say is the first step for someone who is beginning their bridal gown search?
Angela: The first thing I always recommend is to truly think about your vision for the wedding. What’s the atmosphere you want to create? Are you envisioning a really grand celebration, or something more intimate and relaxed? The wedding dress is an extension of your personality and the vibe of the day, so understanding that is key.
Q. So how do you narrow down all the different ideas?
Angela: Every creative will tell you that research is the first step. For brides, this means creating a mood board to identify their desired style. Pinterest is a fantastic tool for this, making it a great place to start.
Next, consider your personal style. Think about your everyday wardrobe and what you feel most comfortable in. Are you a flamboyant dresser who loves being the center of attention? Do you prefer a more sartorial look? Or are you drawn to coastal, lifestyle outfits? Your answers to these questions will provide valuable insights into the styles, fabrics, and silhouettes that may resonate with you.
Q. Great advice for the first steps! Do you have any tips for brides feeling stressed about the traditional bridal shop experience?
Angela: For some, this can be the most overwhelming time due to the myriad of varying opinions, some welcome and some not. As an online bridal boutique, I offer the opportunity for virtual consultations, where brides can benefit from my decades of experience as a patternmaker and fit specialist. During these consultations, brides can share their ideas, and I will help them feel heard, understood, and celebrated every step of the way.
Q. And finally, what do you think is the most rewarding part of helping someone find their dream gown?
Angela: It’s actually after the wedding when the photos drop into my inbox. To see the emotion of their family and a couple simply cherish the moment. The joy and excitement in their eyes, the way they feel like the best version of themselves — that’s what makes this work so meaningful. It’s not just about making a dress; it’s about giving someone the confidence and the memories they’ll carry with them forever.
Chat with Angela to discover your own journey to your dream dress